Sony Ericsson svoju ponudu smartphone uređaja upotpunjuje jednim sasvim novim brandom. Prvi pod XPERIA brandom prvi se našao X1, klizni uređaj s potpunom tipkovnicom, ekranom dijagonale tri inča razlučivosti 800 x 480 piksela, HSDA, Bluetooth te Wi-Fi povezljivostima te svakakvim drugim blagodatima. Ono što se meni ne sviđa u cijeloj priči je činjenica da je Sony Ericsson odlučio od sada svoje smartphone uređaje pokretati Windows Mobile operativnim sustavom, što je ako se mene pita izuzetno loš odabir.

Barcelona, Spain – 10th February 2008 -Today marked the launch of XPERIA and a new era in mobile communications with the announcement of the XPERIA^TM X1, a stand-out, arc slider phone from Sony Ericsson designed to address the growing need for a premium, converged mobile experience.
The XPERIATM X1 combines a 3-inch clear wide VGA display and a full QWERTY keyboard within a quality metal-finish body. With Windows Mobile® inside, the XPERIA^TM X1 lets you choose from a dynamic range of activities at anytime and anywhere; from enjoying your favourite entertainment content to working efficiently on-the-move. Access a world of experiences simply by touching the XPERIA^TM panel on the screen.
‘XPERIA^TM represents the first brand that is truly borne from within Sony Ericsson. It represents our vision for a premium, energised communication experience,’ said Dee Dutta, Head of Marketing, Sony Ericsson. ‘This launch, and the announcement of the X1, further strengthens the overall Sony Ericsson brand and places us at the forefront of mobile convergence.’
‘Our vision for the XPERIA X1 is to deliver a seamless blend of mobile Web communication and multimedia entertainment within a distinctive design,’ said Rikko Sakaguchi, Head of Portfolio and Propositions, Sony Ericsson. ‘XPERIA is our promise to think foremost of user experience and to deliver the premium experience – anytime, anywhere, anything, with anyone.’

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